Digital Marketing Clinic at Baldwin Wallace University
DIGITAL MARKETING RESOURCE PORTAL
This resource portal was created especially for businesses and organizations in Northeast Ohio as part of the Digital Marketing Clinic's #BereaBizNight initiative. Special thanks to the City of Berea and the Berea Chamber of Commerce for providing this opportunity for our students to connect with and train local business leaders on social media and digital marketing tactics. 
Project Management Tools
BASECAMP
 
Basecamp is a project management and collaboration tool. The free plan allows you to save files, message your team and assign to-do items and tasks. Basecamp reduces your reliance on email to complete a project.
 
AIRTABLE
 
Airtable is a database and records management app that allows you to organize virtually anything. Create a customer relationship database, catalogs, HR files, media listings and more.
GOOGLE SPACES
 
If you rely on Gmail, Google Drive and other products, Google Spaces helps you manage teams of people using those tools.
Website Content Development
WISHPOND
 
Wishpond enables you to create landing pages to support search engine marketing and social media campaigns. The free version has many features, including easy drag-and-drop editing. (Note: This page was created in Wishpond!)
 
GET STARTED ON WISHPOND
MANAGE YOUR PRESENCE ON GOOGLE
 
Google My Business is a suite of free resources for small for-profit and non-profit enterprises. GMB provides tools to help organizations maximize their presence and post content to attract more web visitors. Also included is free website tools and more.
HOW TO CHOOSE A WEBSITE BUILDER
 
Wix, Weebly and Squarespace are commonly used to develop websites for small businesses. The challenge is finding the tool that is right for you. This article can walk you through your decision.
 
Content Resources & Ideas
FACEBOOK iQ
 
What are Facebook's 1.6 billion users saying about your industry? What are the best words or images to use to boost engagement? Facebook iQ provides free resources to help you understand how to best communicate with your audiences.
 
EXPLORE FACEBOOK iQ
GOOGLE TRENDS
 
Google Trends gives you a snapshot for what consumers are searching for. Test out a keyword or idea for a product or web page. See if there are any trending topics you can tap into. Find out the latest buzz on your industry. 
HUBSPOT BLOG TOPIC GENERATOR
 
A blog is only as good as the last time it was updated, but sometimes it's challenging to find things to blog about. This free generator will give you up to 5 ideas for posts for every keyword you enter. This is a great place to look for new ideas. 
 
Images, Photographs & Graphics Resources
PEXELS
 
Stock photos can help you keep your website and social media posts visually interesting and engaging, but most stock photo sites are expensive. Pexels, on the other hand, offers royalty-free images you can use online and in print. 
 
DTTS PHOTO
 
Death to the Stock Photo is tired of the same old boring stock photos that businesses use. Sign up to receive a free batch of high-quality images each month. 
GRATISOGRAPHY
 
Looking for an obscure or downright silly image for your site, email newsletter or social channels? Gratisography is a diverse catalog of engaging royalty-free images.
 
Graphics & Image Creation Tools
CANVA
 
Who needs Photoshop when there's Canva, a web and moble app with powerful image creation capabilities? The free plan allows you to create (and save in the cloud) images for social media, your website, marketing emails and more. Best of all: No graphic design skills are required to use Canva like a pro!
 
PABLO
 
Text-over-images are all the rage. This is when you place words on top of an image, such as an inpsiring quote or tip. Pablo makes it easy to create professional-quality text-over-images and share them across your social channels.
OVER APP
 
Over is an iOS mobile phone app that enables you to add text or artwork (such as your logo) to images before you share them on Facebook, Instagram, Snapchat, Twitter or even your website and email newsletter. The app is free and is perfect for taking a photo and manipulating it quickly. 
Video Production Tools
SHOWBOX
 
Using Showbox is like having an entire video production crew in your web browser! Take a simple video of yourself and then let the app do the rest. It'll take your "explainer" video and place you in front of any background of your choice -- much like CGI or green-screen technology. 
 
SIGN ON TO SHOWBOX
FACEBOOK LIVE
 
Don't just jump on the Facebook live-streaming bandwagon because it's trendy -- do it because all of your Page fans will get a notification that you are doing it! Follow these tips for creating a great live video and sharing it across your social channels and using it on your website. 
SNAPCHAT
 
Not sure about Snpchat? We think it creates some of the highest quality videos we've seen on any social platform. Pro tip: Create and edit a video on Snapchat (add music and emojis), and then download it and share it across your digital marketing properties.
Email Marketing Tools
MAIL CHIMP
 
Mail Chimp is our preferred email marketing resource. It's easy to set up and use. Its templates are mobile-responsive -- a must for any email marketing campaign. And, best of all, it's free for businesses with up to 2,000 subscribers! 
 
CONSTANT CONTACT
 
This popular email tool is used by businesses and organizations of all shapes and sizes. It's been around for a while, so there are many established best practices for using it. Check out its plans and features to see if it's a good fit for your email marketing goals. 
BEETLE
 
Need inspiration for your next email marketing campaign? Beetle is a repository of eblasts from big and small brands across a wide variety of industries. Check out what your big box competitors are doing, or simply get ideas for content.
Event Marketing & Survey Tools
SURVEY MONKEY
 
A sister company to Mail Chimp, Survey Monkey (see the relation?) offers comprehensive data analysis and number-crunching capabilities for your customer survey and market research needs.
 
EXPLORE SURVEY MONKEY
EVENTBRITE
 
Meet your new box office and ticketing system! From free events to those with paid admission, Eventbrite is a third-party event and attendance management tool with free and paid options.
GOOGLE FORMS
 
For all of you Google lovers, Forms can be used to create surveys, polls and free event registrations. It also integrates with Google Drive and Sheets to make your event management seamless.
Social Media Management Tools
HOOTSUITE
 
Using Hootsuite -- even its free plan -- is like having your own 24/7 social media team. Schedule posts days, weeks even months ahead of time, and access all of your social accounts from one login.
 
BUFFER
 
An alternative to Hootsuite, Buffer enables you to schedule posts in advance and provides great data on how those posts perform. It also integrates with Pablo, making it easy to create and share visual content.
COSCHEDULE
 
CoSchedule is the perfect tool for businesses engaging in heavy-duty content marketing. Manage all of your content assets, from your blog to every single social channel, from one dashboard. It's project management and content management in one.
About the Digital Marketing Clinic at BW
WHAT IS THE DMC?
 
 
Have a website…but no web traffic? Need a website or blog? Late to the social media game? Not sure what this “content marketing” buzzword is all about? The Digital Marketing Clinic can help.
 
The Digital Marketing Clinic (DMC) at Baldwin Wallace University creates opportunities that help students to be successful in today’s challenging job market and enable small businesses to thrive in the marketplace.
 
HOW WE CAN HELP YOU
 
Over the course of one semester, a team of select BW students will develop and deliver an actionable digital marketing strategy for your business.
 
Implement the strategy on your own, or retain us for a second semester to help you launch your new strategy.
HIRE A TEAM OF STUDENTS
 
Interested in DMC services for your business? Meet with the DMC director for a needs assessment of your business. We are currently seeking clients for the Spring 2019 semester. Funding is available from the City of Berea to cover the costs of a one-semester engagement for Berea-based businesses.
 
EMAIL DMC@BW.EDU 
OR CALL US AT 440.826.2792